In this course, you’ll learn about the important role campaigns can play in an effective PR strategy. Discover when and how to plan a campaign and get tips for creative ideation.
Our introduction to photography and video for PR dives into the important role of visual media in PR and teaches you the essential skills to capture content that enhances your communications.
Client Handling and Building Positive Relationships
In our course about building positive and professional working relationships with clients, we explain the basics of client handling and why it’s so important to get the fundamentals right.
What is Social Media Marketing? A Beginner’s Guide
In this beginner’s guide to social media marketing, you’ll learn about what social media marketing is, how brands and businesses use social platforms, and how it differs from your everyday use of social media.
In this course, we take you through the steps you need to know to create effective content for brands. From the fundamentals of great content, to establishing a brand tone of voice and keeping inspiration flowing, we share tips and tricks to create content that lands with your audience.
In this course, you’ll learn how to decide which platforms a brand should appear on to achieve its marketing goals. We’ll walk you through the major platforms and explain the pros and cons of each so that you learn how to make informed decisions.
Building an Audience: Growing and Engaging Followers
In this session, we build on what you’ve learnt in the beginner’s guide to social media to look in more detail at how to create that all important initial audience growth, and then how to nurture it.
