Public relations (PR) is all about managing the reputation of a company, brand or person.
In this beginner’s guide to PR, you’ll get a concise introduction to what PR is (and what it isn’t). You’ll learn how to identify PR content in the media you consume, explore different types of PR coverage, and learn about the differences between consumer and B2B PR.
By the end of the course, you will understand:
- What public relations (PR) involves
- The distinction between earned and paid media
- What makes PR so effective
- Know how to spot media coverage secured using PR
- The most common types of PR-led media coverage
Once you’ve completed this course, you can move on to explore difference aspects of PR, communications and social media through our other modules.
